O you who have believed, when [the adhan] is called for the prayer on the day of Jumu'ah [Friday], then proceed to the remembrance of Allah and leave trade. That is better for you, if you only knew. 9 And when the prayer is ended, disperse freely on earth and seek to obtain [something] of God's bounty; but remember God often, so that you might attain to a happy state! 10 And when they see some trade or sport, they move towards it and leave you standing delivering the sermon; proclaim, “That which is with Allah, is better than sport and trade; and the sustenance of Allah is the best.” 11