Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Tell them, (O Prophet): “I am bidden to serve Allah, consecrating my devotion to Him, 11 And I have been commanded to be the first [among you] of the Muslims." 12 Say: 'Truly I fear, if I should rebel against my Lord, the chastisement of a dreadful day.' 13 Say, "It is God I serve, sincere in my faith in Him alone -- 14 and [it is up to you, O sinners, to] worship whatever you please instead of Him!" Say: "Behold, the [true] losers will be they who shall have lost their own selves and their kith and kin on Resurrection Day: for is not this, this, the [most] obvious loss? 15 Above them they shall have layers of fire and beneath them layers. By this Allah puts fear into His worshipers' 'O My worshipers, fear Me' 16 Those who eschew the serving of idols and turn penitent to God, for them is good tidings! So give thou good tidings to My servants 17 to those who pay heed to what is said and follow the best of it. They are the ones whom Allah has guided to the Right Way; they are the ones endowed with understanding. 18 Then, is one who has deserved the decree of punishment [to be guided]? Then, can you save one who is in the Fire? 19 But those who fear their Lord, for them are lofty chambers with lofty chambers above them, built whereunder rivers flow: the promise of Allah, and Allah faileth not the appointment. 20 ART THOU NOT aware that it is God who sends down water from the skies, and then causes it to travel through the earth in the shape of springs? And then He brings forth thereby herbage of various hues; and then it withers, and thou canst see it turn yellow; and in the end He causes it to crumble to dust. Verily, in [all] this there is indeed a reminder to those who are endowed with insight! 21