AND UNTO [the tribe of] 'Ad [We sent] their brother Hud. He said: "O my people! Worship God [alone]: you have no deity other than Him. [As it is,] you are but inventors of falsehood! 50 "O my people! No reward do I ask of you for this [message]: my reward rests with none but Him who brought me into being. Will you not, then, use your reason? 51 O My people! ask forgiveness of your Lord, then repent toward Him; He will send the heaven upon you pouring, and He will add you strength upon your strength, and turn not away as guilty ones. 52 They said, “O Hud! You have not come to us with any proof and we will not forsake our deities upon your saying, nor will we believe you.” 53 All we can say is that some of our gods have smitten you with evil." He replied:" I call God to witness, and you be witness too, that I am clear of what you associate (in your affairs) 54 Other than Him. So plot against me all together; then do not give me respite. 55 Behold, I have placed my trust in God, [who is] my Sustainer as well as your Sustainer: for there is no living creature which He does not hold by its forelock. Verily, straight is my Sustainer's way! 56 But if you turn back, then indeed I have delivered to you the message with which I have been sent to you, and my Lord will bring another people in your place, and you cannot do Him any harm; surely my Lord is the Preserver of all things. 57 And then when Our decree came to pass, We delivered Hud and these who believed with him by a mercy from us; and We delivered them from a torment rough. 58 These were the people of 'Ad who denied the word of their Lord and rebelled against His apostles, and followed the bidding of every perverse tyrant. 59 So they were accursed in the world, and they will be damned on the Day of Doom. Beware! The 'Ad turned away from their Lord. 60