Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say: I am commanded that I should serve Allah, being sincere to Him in obedience. 11 And I am commanded to be the first of those who are muslims (surrender unto Him). 12 Say: Lo! if I should disobey my Lord, I fear the doom of a tremendous Day. 13 Say: Allah I worship, making my religion pure for Him (only). 14 So serve, apart from Him, whomsoever you please.” Say: “Behold, the real losers shall be those who will have lost their own selves and their kith and kin on the Day of Resurrection. Behold, that is the obvious loss. 15 Above them will be a covering of fire, below them a cloud (of flames). With this does God warn His creatures: "O My creatures, fear Me." 16 There is good news for those who shun the worship of false deities and turn to God, so give good news to My servants, 17 who listen to what is said and follow what is best in it. These are the ones God has guided; these are the people endowed with understanding. 18 So will the one upon whom the Word of punishment has proved true, ever be equal to those who are forgiven? So will you guide and save the one who deserves the fire? (Because the hearts of some disbelievers are sealed). 19 But it is for those who fear their Lord. That lofty mansions, one above another, have been built: beneath them flow rivers (of delight): (such is) the Promise of Allah: never doth Allah fail in (His) promise. 20 Have you not seen how Allah sends down water from the sky and threaded it as springs in the earth? Then, He brings forth plants of various colors, after which they wither, and you see them turning yellow, and then He makes them into broken stubble. Surely, in this there is a reminder for those of understanding. 21