O you who have believed, when [the adhan] is called for the prayer on the day of Jumu'ah [Friday], then proceed to the remembrance of Allah and leave trade. That is better for you, if you only knew. 9 When the prayer ends, disperse through the land and seek the favor of God. Remember Him often so that perhaps you will have everlasting happiness. 10 And when they see some trade or sport, they move towards it and leave you standing delivering the sermon; proclaim, “That which is with Allah, is better than sport and trade; and the sustenance of Allah is the best.” 11