He sets forth to you a parable relating to yourselves: Have you among those whom your right hands possess partners in what We have given you for sustenance, so that with respect to it you are alike; you fear them as you fear each other? Thus do We make the communications distinct for a people who understand. 28 Nay! those who are unjust follow their low desires without any knowledge; so who can guide him whom Allah makes err? And they shall have no helpers. 29 So set you (O Muhammad SAW) your face towards the religion of pure Islamic Monotheism Hanifa (worship none but Allah Alone) Allah's Fitrah (i.e. Allah's Islamic Monotheism), with which He has created mankind. No change let there be in Khalq-illah (i.e. the Religion of Allah Islamic Monotheism), that is the straight religion, but most of men know not. [Tafsir At-Tabari, Vol 21, Page 41] 30 ۞ Turn ye back in repentance to Him, and fear Him: establish regular prayers, and be not ye among those who join gods with Allah,- 31 those who have split up their religion and have become divided into sects, each party exulting in what they have. 32 When people face hardship, they begin praying to their Lord and turn in repentance to Him. When they receive mercy from Him, a group of them begin to consider things equal to God, 33 So as to deny what We have given them. Please yourselves for a time; you will come to know soon. 34 Have We sent down to them any authority which speaks in favour of what they associate with Him? 35 When We give mankind a taste of Our blessing, they rejoice therein: but if they encounter tribulation because of their own actions -- they fall into despair. 36 Have they not seen that God outspreads and straitens His provision to whom He will? Surely in that are signs for a people who believe. 37 And give the kinsman his right, and the needy, and the traveller; that is better for those who desire God's Face; those they are the prosperers. 38 That which ye give in usury in order that it may increase on (other) people's property hath no increase with Allah; but that which ye give in charity, seeking Allah's Countenance, hath increase manifold. 39 Allah is He Who created you, then gave you sustenance, then He causes you to die, then brings you to life. Is there any of your associate-gods who does aught of it? Glory be to Him, and exalted be He above what they associate (with Him). 40