The Ad gave the lie to the Messengers. 123 when their brother Hud said unto them: "Will you not be conscious of God? 124 "I am to you a messenger worthy of all trust: 125 “Therefore fear Allah and obey me.” 126 "No reward do I ask of you for it (my Message of Islamic Monotheism), my reward is only from the Lord of the 'Alamin (mankind, jinns, and all that exists). 127 “What! You build a structure on every height, to laugh at the passers-by?” 128 And take for yourselves palaces and fortresses that you might abide eternally? 129 "And when ye exert your strong hand, do ye do it like men of absolute power? 130 So fear Allah, and obey me. 131 Keep your duty toward Him Who hath aided you with (the good things) that ye know, 132 "He has aided you with cattle and children. 133 And gardens and springs. 134 'Indeed, I fear for you the chastisement of a dreadful day.' 135 They said: It is all one to us whether thou preachest or art not of those who preach; 136 This is but a custom of the ancients. 137 And we are not to be punished." 138 So they gave him the lie, then We destroyed them. Most surely there is a sign in this, but most of them do not believe. 139 And most surely your Lord is the Mighty, the Merciful. 140