Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say (O Muhammad SAW): "Verily, I am commanded to worship Allah (Alone) by obeying Him and doing religious deeds sincerely for Allah's sake only and not to show off, and not to set up rivals with Him in worship; 11 and I have been commanded to be the first of those that surrender.' 12 Say: "I would, if I disobeyed my Lord, indeed have fear of the Penalty of a Mighty Day." 13 Say: Allah (it is Whom) I serve, being sincere to Him in my obedience: 14 So serve, apart from Him, whomsoever you please.” Say: “Behold, the real losers shall be those who will have lost their own selves and their kith and kin on the Day of Resurrection. Behold, that is the obvious loss. 15 They have an awning of fire above them and beneath them a dais (of fire). With this doth Allah appal His bondmen. O My bondmen, therefor fear Me! 16 Those who have avoided worshipping idols and have turned in repentance to God will receive the glad news. 17 Those who listen to the Word, and follow the best (meaning) in it: those are the ones whom Allah has guided, and those are the ones endued with understanding. 18 On the other hand, could one on whom [God's] sentence of suffering has been passed [be rescued by man]? Couldst thou, perchance, save one who is [already, as it were,] in the fire? 19 But for those who fear their Lord, are the high chambers with more high chambers built above them – rivers flowing beneath them; a promise of Allah; Allah does not renege on His promise. 20 Hast thou not seen how Allah hath sent down water from the sky and hath caused it to penetrate the earth as watersprings, and afterward thereby produceth crops of divers hues; and afterward they wither and thou seest them turn yellow; then He maketh them chaff. Lo! herein verily is a reminder for men of understanding. 21