AND UNTO [the tribe of] 'Ad [We sent] their brother Hud. He said: "O my people! Worship God [alone]: you have no deity other than Him. [As it is,] you are but inventors of falsehood! 50 "O my people I ask of you no reward for it (the Message). My reward is only from Him, Who created me. Will you not then understand? 51 And, O my people, ask forgiveness of your Lord, then repent to Him, and He will loose heaven in torrents upon you, and He will increase you in strength unto your strength; and turn not your backs as sinners.' 52 They said, "O Hud, you have not brought us clear evidence, and we are not ones to leave our gods on your say-so. Nor are we believers in you. 53 All that we say is that some of our gods have smitten thee with evil. He said: verily I call Allah to witness, and bear ye witness, that I am quit of that which ye associate. 54 other than Him, so all of you, scheme against me, then you shall give me no respite. 55 Behold, I have placed my trust in God, [who is] my Sustainer as well as your Sustainer: for there is no living creature which He does not hold by its forelock. Verily, straight is my Sustainer's way! 56 If you, then, turn away (from the truth), know that I have delivered the message with which I was sent to you. Now my Lord will set up another people in place of you and you shall in no way be able to harm Him. Surely my Lord keeps a watch over everything.' 57 When Our decree (of destroying them) was fulfilled, We mercifully saved Hud and his believing followers. We saved them from the intense torment. 58 And this was Ad; they denied the communications of their Lord, and disobeyed His apostles and followed the bidding of every insolent opposer (of truth). 59 They were condemned in this life and will be condemned in the life hereafter. The tribe of Ad had certainly rejected their Lord. God kept the tribe of Ad, the people of Hud, away from His mercy. 60