Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say (O Muhammad SAW): "Verily, I am commanded to worship Allah (Alone) by obeying Him and doing religious deeds sincerely for Allah's sake only and not to show off, and not to set up rivals with Him in worship; 11 And I have been commanded to be the first [among you] of the Muslims." 12 Say thou: verily I fear, if I disobeyed my Lord, torment of a Day mighty. 13 Say thou: it is Allah I worship, making for Him my religion exclusive 14 So worship what you like besides Him. Say (O Muhammad SAW): "The losers are those who will lose themselves and their families on the Day of Resurrection. Verily, that will be a manifest loss!" 15 Above and below them their will be shadows of fire. This is how God frightens His servants. My servants have fear of Me. 16 And those who stayed away from the worship of idols, and inclined towards Allah – for them are glad tidings; therefore give glad tidings to My bondmen. – 17 who listen [closely] to all that is said, and follow the best of it: [for] it is they whom God has graced with His guidance, and it is they who are [truly] endowed with insight! 18 How can you rescue the one who is destined to suffer the torment? 19 But those who fear their Lord shall have lofty mansions built over one another beneath which rivers flow. This is Allah's promise and never does Allah fail to fulfil His promise. 20 Beholdest thou not that Allah sendeth down water from the heaven, and causeth it to enter springs in the earth, and thereafter produceth thereby corn various coloured. Thereafter it wirhereth, and thou beholdest it turn yellow; then He maketh it chaff. Verily herein is an admonition for men of understanding. 21