Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Tell them, (O Prophet): “I am bidden to serve Allah, consecrating my devotion to Him, 11 I am ordered to be the first of those to be submissive (Muslims to Him)' 12 Say: Lo! if I should disobey my Lord, I fear the doom of a tremendous Day. 13 Say: Allah (it is Whom) I serve, being sincere to Him in my obedience: 14 as for yourselves, worship anything you please besides Him!" Say, "The real losers will be those who lose themselves and all their kith and kin on the Day of Resurrection. That is the [most] obvious loss. 15 They will have canopies of fire above them and below them, canopies. By that Allah threatens His servants. O My servants, then fear Me. 16 There is good news for those who shun the worship of false deities and turn to God, so give good news to My servants, 17 Those who listen to the word, then follow the best of it; those are they whom Allah has guided, and those it is who are the men of understanding. 18 Can you save from the Fire he whom against the word of punishment has been realized? 19 But those who fear their Lord -- for them await lofty chambers, above which are built lofty chambers, underneath which rivers flow -- God's promise; God fails not the tryst. 20 Hast thou not seen how Allah hath sent down water from the sky and hath caused it to penetrate the earth as watersprings, and afterward thereby produceth crops of divers hues; and afterward they wither and thou seest them turn yellow; then He maketh them chaff. Lo! herein verily is a reminder for men of understanding. 21