Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say: "Verily, I am commanded to serve Allah with sincere devotion; 11 “And I am commanded that I be the first to submit.” 12 Say, "Indeed I fear, if I should disobey my Lord, the punishment of a tremendous Day." 13 Proclaim, “I worship only Allah, as His sincere bondman.” 14 as for yourselves, worship anything you please besides Him!" Say, "The real losers will be those who lose themselves and all their kith and kin on the Day of Resurrection. That is the [most] obvious loss. 15 For them! above them shall be coverings of Fire and beneath them coverings. Therewith Allah affrighteth His bondmen. O My bondmen! wherefore fear Me. 16 seeing that for those who shun the powers of evil lest they [be tempted to] worship them, and turn unto God instead, there is the glad tiding [of happiness in the life to come]. Give, then, this glad tiding to [those of] My servants 17 who listen to the Words and follow what is finest of it. These are they whom Allah has guided. They are those of understanding. 18 How can you rescue the one who is destined to suffer the torment? 19 But for those who fear displeasing their Lord there are lofty mansions built above mansions, with rivers rippling past below them: A promise of God; (and) God does not go back on His promise. 20 Do you not see that Allah sends down rain from the sky and makes it flow as springs [and rivers] in the earth; then He produces thereby crops of varying colors; then they dry and you see them turned yellow; then He makes them [scattered] debris. Indeed in that is a reminder for those of understanding. 21