And to Ad their brother Hood; he said, 'O my people, serve God! You have no god other than He; you are but forgers. 50 My people! I seek no reward from you for my work. My reward lies only with Him Who created me. Do you not understand anything? 51 And O my people, ask forgiveness of your Lord and then repent to Him. He will send [rain from] the sky upon you in showers and increase you in strength [added] to your strength. And do not turn away, [being] criminals." 52 They said: 'O Hud! You have not brought to us any clear evidence, and we are not going to forsake our gods merely because you say so. We are not going to believe you. 53 We say naught save that one of our gods hath possessed thee in an evil way. He said: I call Allah to witness, and do ye (too) bear witness, that I am innocent of (all) that ye ascribe as partners (to Allah) 54 with the idols that you worship besides God. So plan against me without delay. 55 Surely I rely on Allah, my Lord and your Lord; there is no living creature but He holds it by its forelock; surely my Lord is on the right path. 56 But if they turn away, [say], "I have already conveyed that with which I was sent to you. My Lord will give succession to a people other than you, and you will not harm Him at all. Indeed my Lord is, over all things, Guardian." 57 When Our decree (of destroying them) was fulfilled, We mercifully saved Hud and his believing followers. We saved them from the intense torment. 58 Such were 'Ad (people). They rejected the Ayat (proofs, evidences, verses, lessons, signs, revelations, etc.) of their Lord and disobeyed His Messengers, and followed the command of every proud obstinate (oppressor of the truth, from their leaders). 59 And they were pursued in this world by [God's] rejection, and [shall finally be overtaken by it] on the Day of Resurrection. Oh, verily, [the tribe of] 'Ad denied their Sustainer! Oh, away with the 'Ad, the people of Hud! 60