AND UNTO [the tribe of] 'Ad [We sent] their brother Hud. He said: "O my people! Worship God [alone]: you have no deity other than Him. [As it is,] you are but inventors of falsehood! 50 O my people, I ask no recompense of you for it: My reward is with Him who created me. Will you not, therefore, understand? 51 "Hence, O my people, ask your Sustainer to forgive you your sins, and then turn towards Him in repentance - [whereupon] He will shower upon you heavenly blessings abundant, and will add strength to your strength: only do not turn away [from me] as people lost in sin!" 52 They say: O Hud! thou hast not brought us an evidence, and we are not going to abandon our gods for thy saying, nor are we going to be believers in thee. 53 All that we say is that some of our gods have smitten thee with evil. He said: verily I call Allah to witness, and bear ye witness, that I am quit of that which ye associate. 54 So scheme against me, all of you together, and then grant me no respite. 55 Surely I rely on Allah, my Lord and your Lord; there is no living creature but He holds it by its forelock; surely my Lord is on the right path. 56 If you turn away, then (remember) I have delivered to you the message I was sent with. My Lord will put other people in your place, and you will not be able to prevail against Him. Indeed my Lord keeps a watch over all things." 57 And when Our command came, We saved Hood, together with those who believed with him through Our Mercy, and saved them from a harsh punishment. 58 And such were A'ad. They denied the revelations of their Lord and flouted His messengers and followed the command of every froward potentate. 59 So they were accursed in the world, and they will be damned on the Day of Doom. Beware! The 'Ad turned away from their Lord. 60