O you who have believed, when [the adhan] is called for the prayer on the day of Jumu'ah [Friday], then proceed to the remembrance of Allah and leave trade. That is better for you, if you only knew. 9 Then, when the prayer has ended, disperse in the land and seek the favor of Allah, and, remember Allah often, so that you prosper. 10 And when they beheld merchandise or sport, they flocked thereto, and left thee standing. Say thou: that which is with Allah is better than sport and better than merchandise; and Allah is the Best of providers. 11