AND UNTO [the tribe of] 'Ad [We sent] their brother Hud. He said: "O my people! Worship God [alone]: you have no deity other than Him. [As it is,] you are but inventors of falsehood! 50 O my people! I do not ask of you any reward for it; my reward is only with Him Who created me; do you not then understand? 51 And, O my people! Ask forgiveness of your Lord, then turn unto Him repentant; He will cause the sky to rain abundance on you and will add unto you strength to your strength. Turn not away, guilty! 52 Said they: "O Hud! Thou hast brought us no clear evidence [that thou art a prophet]; and we are not going to forsake our gods on thy mere word, the more so as we do not believe thee. 53 We can say no more than that one of our gods may have smitten thee with something evil!" Answered [Hud]: "Behold, I call God to witness - and you, too, be [my] witnesses - that, verily, it is not in me to ascribe divinity, as you do, to aught 54 Beside Him, so plot against me all together, and then respite me not. 55 I have put my trust in God, my Lord and your Lord. For there is no living creature which He does not hold by its forelock. My Lord is on the straight path. 56 But if they turn away, [say], "I have already conveyed that with which I was sent to you. My Lord will give succession to a people other than you, and you will not harm Him at all. Indeed my Lord is, over all things, Guardian." 57 And so, when Our judgment came to pass, by Our grace We saved Hud and those who shared his faith; and We saved them [too] from suffering severe [in the life to come]. 58 And such were A'ad. They denied the revelations of their Lord and flouted His messengers and followed the command of every froward potentate. 59 They were condemned in this life and will be condemned in the life hereafter. The tribe of Ad had certainly rejected their Lord. God kept the tribe of Ad, the people of Hud, away from His mercy. 60