O you who have believed, when [the adhan] is called for the prayer on the day of Jumu'ah [Friday], then proceed to the remembrance of Allah and leave trade. That is better for you, if you only knew. 9 Then, when the prayer is ended, disperse in the land and seek of Allah's grace, and remember Allah much, that haply ye may thrive. 10 And when they beheld merchandise or sport, they flocked thereto, and left thee standing. Say thou: that which is with Allah is better than sport and better than merchandise; and Allah is the Best of providers. 11