AND UNTO [the tribe of] 'Ad [We sent] their brother Hud. He said: "O my people! Worship God [alone]: you have no deity other than Him. [As it is,] you are but inventors of falsehood! 50 O my people! I do not ask of you any reward for it; my reward is only with Him Who created me; do you not then understand? 51 And, O my people, ask forgiveness of your Lord, then repent to Him, and He will loose heaven in torrents upon you, and He will increase you in strength unto your strength; and turn not your backs as sinners.' 52 They replied: 'Hood, you have not brought us a clear sign. We will not forsake our gods because of what you say. We do not believe you. 53 We believe that some of our gods have afflicted you with evil." Hud said, "God is my witness and so are you that I have no association 54 other than Him, so all of you, scheme against me, then you shall give me no respite. 55 I place my trust in God who is my Lord and your Lord. There is no creature that moves on the earth who is not held by the forelock firmly by Him. Verily the way of my Lord is straight. 56 If you, then, turn away (from the truth), know that I have delivered the message with which I was sent to you. Now my Lord will set up another people in place of you and you shall in no way be able to harm Him. Surely my Lord keeps a watch over everything.' 57 And when Our Commandment came, We saved Hud and those who believed with him by a Mercy from Us, and We saved them from a severe torment. 58 Such were the 'Ad who denied the signs of their Lord and disobeyed His messengers and followed the bidding of every headstrong enemy of truth. 59 They were condemned in this life and will be condemned in the life hereafter. The tribe of Ad had certainly rejected their Lord. God kept the tribe of Ad, the people of Hud, away from His mercy. 60