O you who have believed, when [the adhan] is called for the prayer on the day of Jumu'ah [Friday], then proceed to the remembrance of Allah and leave trade. That is better for you, if you only knew. 9 But when the Prayer is ended, disperse in the land and seek Allah's Bounty, and remember Allah much so that you may prosper. 10 Yet no sooner than they saw some trading or amusement, they flocked to it and left you standing by yourself. Tell them: “That which is with Allah is far better than amusement and trading. Allah is the Best Provider of sustenance.” 11