And unto (the tribe of) A'ad (We sent) their brother, Hud. He said: O my people! Serve Allah! Ye have no other Allah save Him. Lo! ye do but invent. 50 "O my people! I ask of you no reward for this (Message). My reward is from none but Him who created me: Will ye not then understand? 51 "Hence, O my people, ask your Sustainer to forgive you your sins, and then turn towards Him in repentance - [whereupon] He will shower upon you heavenly blessings abundant, and will add strength to your strength: only do not turn away [from me] as people lost in sin!" 52 Said they: "O Hud! Thou hast brought us no clear evidence [that thou art a prophet]; and we are not going to forsake our gods on thy mere word, the more so as we do not believe thee. 53 We can say no more than that one of our gods may have smitten thee with something evil!" Answered [Hud]: "Behold, I call God to witness - and you, too, be [my] witnesses - that, verily, it is not in me to ascribe divinity, as you do, to aught 54 "Other gods as partners! so scheme (your worst) against me, all of you, and give me no respite. 55 I have put my trust in God, my Lord and your Lord. For there is no living creature which He does not hold by its forelock. My Lord is on the straight path. 56 "So if you turn away, still I have conveyed the Message with which I was sent to you. My Lord will make another people succeed you, and you will not harm Him in the least. Surely, my Lord is Guardian over all things." 57 So when Our decree issued, We saved Hud and those who believed with him, by (special) Grace from Ourselves: We saved them from a severe penalty. 58 It was the tribe of `Ad who denied the miracles of their Lord, disobeyed His Messenger and followed the orders of every transgressing tyrant. 59 They were condemned in this life and will be condemned in the life hereafter. The tribe of Ad had certainly rejected their Lord. God kept the tribe of Ad, the people of Hud, away from His mercy. 60