Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say: "I am commanded to worship God with obedience all-exclusive for Him; 11 And I am commanded that I shall be the first of those who submit. 12 Say: "I would, if I disobeyed my Lord, indeed have fear of the Penalty of a Mighty Day." 13 Say: 'I worship Allah and make my religion sincerely His. 14 "Serve ye what ye will besides him." Say: "Truly, those in loss are those who lose their own souls and their People on the Day of Judgment: Ah! that is indeed the (real and) evident Loss! 15 They have an awning of fire above them and beneath them a dais (of fire). With this doth Allah appal His bondmen. O My bondmen, therefor fear Me! 16 seeing that for those who shun the powers of evil lest they [be tempted to] worship them, and turn unto God instead, there is the glad tiding [of happiness in the life to come]. Give, then, this glad tiding to [those of] My servants 17 Those who listen to the Word and then follow the best it contains, are the ones who have been guided by God, and are men of wisdom. 18 What! as for him then against whom the sentence of chastisement is due: What! can you save him who is in the fire? 19 But those who fear Allah and keep their duty to their Lord (Allah), for them are built lofty rooms; one above another under which rivers flow (i.e. Paradise). (This is) the Promise of Allah: and Allah does not fail in (His) Promise. 20 See you not, that Allah sends down water (rain) from the sky, and causes it to penetrate the earth, (and then makes it to spring up) as water-springs and afterward thereby produces crops of different colours, and afterward they wither and you see them turn yellow, then He makes them dry and broken pieces. Verily, in this, is a Reminder for men of understanding. 21