O you who have believed, when [the adhan] is called for the prayer on the day of Jumu'ah [Friday], then proceed to the remembrance of Allah and leave trade. That is better for you, if you only knew. 9 And when the prayer is ended, then disperse in the land and seek of Allah's bounty, and remember Allah much, that ye may be successful. 10 Yet [it does happen that] when people become aware of [an occasion for] worldly gain or a passing delight, they rush headlong towards it, and leave thee standing [and preaching]. Say: "That which is with God is far better than all passing delight and all gain! And God is the best of providers!" 11