And to 'Ad (people We sent) their brother Hud. He said, "O my people! Worship Allah! You have no other Ilah (God) but Him. Certainly, you do nothing but invent (lies)! 50 "O my people! No reward do I ask of you for this [message]: my reward rests with none but Him who brought me into being. Will you not, then, use your reason? 51 My people! Ask your Lord for forgiveness and turn to Him in repentance. He will shower abundant rains upon you from the heaven, and will add strength to your strength. Do not turn away as those given to guilt.' 52 They said: "O Hud! No Clear (Sign) that hast thou brought us, and we are not the ones to desert our gods on thy word! Nor shall we believe in thee! 53 We say naught save that one of our gods hath possessed thee in an evil way. He said: I call Allah to witness, and do ye (too) bear witness, that I am innocent of (all) that ye ascribe as partners (to Allah) 54 with the idols that you worship besides God. So plan against me without delay. 55 I trust God who is my Lord as well as yours. It is God who controls the destiny of all living creatures. It is my Lord who knows the right path. 56 If then ye turn away, I have surely preached unto you that wherewith I was sent unto you. And my Lord will set up in succession a people other than you, and ye shall not harm Him at all, verily my Lord is over everything a Guardian. 57 And so, when Our judgment came to pass, by Our grace We saved Hud and those who shared his faith; and We saved them [too] from suffering severe [in the life to come]. 58 These were the people of 'Ad who denied the word of their Lord and rebelled against His apostles, and followed the bidding of every perverse tyrant. 59 They were condemned in this life and will be condemned in the life hereafter. The tribe of Ad had certainly rejected their Lord. God kept the tribe of Ad, the people of Hud, away from His mercy. 60