And towards the people of A’ad, their fellow man Hud; he said, “O my people! Worship Allah – there is no other True God except Him; you are purely fabricators.” 50 My people, I do not ask any reward for what I have preached to you. No one can give me my reward except my Creator. Will you then not take heed? 51 "Hence, O my people, ask your Sustainer to forgive you your sins, and then turn towards Him in repentance - [whereupon] He will shower upon you heavenly blessings abundant, and will add strength to your strength: only do not turn away [from me] as people lost in sin!" 52 They replied: 'Hood, you have not brought us a clear sign. We will not forsake our gods because of what you say. We do not believe you. 53 We believe that some of our gods have afflicted you with evil." Hud said, "God is my witness and so are you that I have no association 54 beside Him! Contrive, then, [anything that you may wish] against me, all of you, and give me no respite! 55 Surely I rely on Allah, my Lord and your Lord; there is no living creature but He holds it by its forelock; surely my Lord is on the right path. 56 If you turn away, then (remember) I have delivered to you the message I was sent with. My Lord will put other people in your place, and you will not be able to prevail against Him. Indeed my Lord keeps a watch over all things." 57 And when Our Commandment came, We saved Hud and those who believed with him by a Mercy from Us, and We saved them from a severe torment. 58 Such were 'Ad (people). They rejected the Ayat (proofs, evidences, verses, lessons, signs, revelations, etc.) of their Lord and disobeyed His Messengers, and followed the command of every proud obstinate (oppressor of the truth, from their leaders). 59 So they were accursed in the world, and they will be damned on the Day of Doom. Beware! The 'Ad turned away from their Lord. 60