Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Tell them, (O Prophet): “I am bidden to serve Allah, consecrating my devotion to Him, 11 "And I am commanded (this) in order that I may be the first of those who submit themselves to Allah (in Islam) as Muslims." 12 Say, "I fear, if I disobey my Lord, the punishment of a Terrible Day." 13 Say: 'God I serve, making my religion His sincerely; 14 So serve, apart from Him, whomsoever you please.” Say: “Behold, the real losers shall be those who will have lost their own selves and their kith and kin on the Day of Resurrection. Behold, that is the obvious loss. 15 They will have sheets of fire above them and sheets of fire beneath them." That is how God puts fear into the hearts of His servants. Fear me, then, My servants. 16 (On the other hand), good tidings await those who eschew serving false gods and penitently return to Allah. (O Prophet), give good tidings to My servants, 17 to those who pay heed to what is said and follow the best of it. They are the ones whom Allah has guided to the Right Way; they are the ones endowed with understanding. 18 So will the one upon whom the Word of punishment has proved true, ever be equal to those who are forgiven? So will you guide and save the one who deserves the fire? (Because the hearts of some disbelievers are sealed). 19 But those who fear their Lord -- for them await lofty chambers, above which are built lofty chambers, underneath which rivers flow -- God's promise; God fails not the tryst. 20 Hast thou not seen how Allah hath sent down water from the sky and hath caused it to penetrate the earth as watersprings, and afterward thereby produceth crops of divers hues; and afterward they wither and thou seest them turn yellow; then He maketh them chaff. Lo! herein verily is a reminder for men of understanding. 21