Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say: 'I am ordered to worship Allah making my religion sincerely His. 11 And I am commanded that I shall be the first of those who submit. 12 Say: "I would, if I disobeyed my Lord, indeed have fear of the Penalty of a Mighty Day." 13 Say thou: it is Allah I worship, making for Him my religion exclusive 14 as for yourselves, worship anything you please besides Him!" Say, "The real losers will be those who lose themselves and all their kith and kin on the Day of Resurrection. That is the [most] obvious loss. 15 They will have sheets of fire above them and sheets of fire beneath them." That is how God puts fear into the hearts of His servants. Fear me, then, My servants. 16 But those who have avoided Taghut, lest they worship it, and turned back to Allah - for them are good tidings. So give good tidings to My servants 17 who listen to the Words and follow what is finest of it. These are they whom Allah has guided. They are those of understanding. 18 Then, is one who has deserved the decree of punishment [to be guided]? Then, can you save one who is in the Fire? 19 But for those who truly feared their Lord, there will be tall mansions, built up storey upon storey, beneath which there will be rivers flowing. This is God's promise: God never fails in His promise. 20 Do you not see that God sends down water from the sky, then makes it flow in rills on the earth, and brings forth corn from it which, having passed through changes of shade and colour, comes to ripen, and you see it autumnal yellow; then He reduces it to chaff. There are indeed lessons in this for those who are wise. 21