AND WHEN Abraham spoke to his father and his people, [he had this very truth in mind:] "Verily, far be it from me to worship what you worship! 26 Except for He who created me; and indeed, He will guide me." 27 And he made it [i.e. La ilaha ill-Allah (none has the right to be worshipped but Allah Alone)] a Word lasting among his offspring (True Monotheism), that they may turn back (i.e. to repent to Allah or receive admonition). 28 Yes, I gave the good things of this life to these [men] and their fathers, until the truth came to them, and a messenger expounding things clearly, 29 And when there came to them the truth they said: This is magic, and surely we are disbelievers in it. 30 And they say, too, "Why was not this Qur'an bestowed from on high on some great man of the two cities?" 31 Is it they who would portion out the Mercy of your Lord? It is We Who portion out between them their livelihood in this world, and We raised some of them above others in ranks, so that some may employ others in their work. But the Mercy (Paradise) of your Lord (O Muhammad SAW) is better than the (wealth of this world) which they amass. 32 And were it not for that all people be on one religion, We would have made for the disbelievers of the Most Gracious, roofs and stairs of silver which they would climb. 33 doors for their houses, couches on which to recline, 34 And ornaments of gold. Yet all that would have been but a provision of the life of the world. And the Hereafter with your Lord would have been for those who keep from evil. 35