And (remember) when Ibrahim (Abraham) said to his father and his people: "Verily, I am innocent of what you worship, 26 except the One Who created me; and, behold, it is He Who will direct me to the Right Way.” 27 And he made it [i.e. La ilaha ill-Allah (none has the right to be worshipped but Allah Alone)] a Word lasting among his offspring (True Monotheism), that they may turn back (i.e. to repent to Allah or receive admonition). 28 Yes, I gave the good things of this life to these [men] and their fathers, until the truth came to them, and a messenger expounding things clearly, 29 but now that the truth has come to them, they say: "All this is mere spellbinding eloquence" - and behold, we deny that there is any truth in it!" 30 And they say: wherefore hath not this Qur'an been revealed to a man of the two cities who was great. 31 Is it they who would portion out the Mercy of your Lord? It is We Who portion out between them their livelihood in this world, and We raised some of them above others in ranks, so that some may employ others in their work. But the Mercy (Paradise) of your Lord (O Muhammad SAW) is better than the (wealth of this world) which they amass. 32 Had it not been that all people would become one community (of unbelievers), We might have given those who disbelieve in Ar-Rahman roofs of silver for their dwellings and (silver) stairs for mounting, 33 with doors to their houses and couches on which to recline; 34 and gold, surely, all this is but the enjoyment of this present life. The Everlasting Life with your Lord is for those who fear (Him). 35