O you who have believed, when [the adhan] is called for the prayer on the day of Jumu'ah [Friday], then proceed to the remembrance of Allah and leave trade. That is better for you, if you only knew. 9 When the prayer ends, disperse through the land and seek the favor of God. Remember Him often so that perhaps you will have everlasting happiness. 10 But when they see merchandise or diversion they scatter off to it, and they leave thee standing. Say: 'What is with God is better than diversion and merchandise. God is the best of providers.' 11