He sets forth to you a parable relating to yourselves: Have you among those whom your right hands possess partners in what We have given you for sustenance, so that with respect to it you are alike; you fear them as you fear each other? Thus do We make the communications distinct for a people who understand. 28 Aye! those who do wrong follow their own lusts without knowledge. Who, then, will guide him whom Allah hath sent astray? And for them there will be no helpers. 29 So set you (O Muhammad SAW) your face towards the religion of pure Islamic Monotheism Hanifa (worship none but Allah Alone) Allah's Fitrah (i.e. Allah's Islamic Monotheism), with which He has created mankind. No change let there be in Khalq-illah (i.e. the Religion of Allah Islamic Monotheism), that is the straight religion, but most of men know not. [Tafsir At-Tabari, Vol 21, Page 41] 30 ۞ Turning to Him, and be careful of (your duty to) Him and keep up prayer and be not of the polytheists 31 who have divided themselves into various religious sects, each one happy with their own belief. 32 When affliction befalls mankind they turn to Him calling their Lord in prayer, but when He lets them taste His Mercy, some of them assign associates to their Lord, 33 that they may be ungrateful for what We have given them. 'Take your enjoyment; certainly you will soon know.' 34 Or have We sent unto them any authority, so that it speaketh of that which they have been with Him associating? 35 When We give men a taste of Mercy, they exult thereat: and when some evil afflicts them because of what their (own) hands have sent forth, behold, they are in despair! 36 Have they not seen that God outspreads and straitens His provision to whom He will? Surely in that are signs for a people who believe. 37 So give to the kinsman his due, and to the needy, and to the wayfarer. That is best for those who seek Allah's Countenance. And such are they who are successful. 38 And that which you give in gift (to others), in order that it may increase (your wealth by expecting to get a better one in return) from other people's property, has no increase with Allah, but that which you give in Zakat seeking Allah's Countenance then those, they shall have manifold increase. 39 Allah is He Who created you and provided food for you, then He causeth you to die, and then He shall quicken you. Is there any of your associate-gods that doth aught of that? Hallowed and exalted be He above that which they associate! 40