Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say: "Verily, I am commanded to serve Allah with sincere devotion; 11 and I am bidden to be foremost among those who surrender themselves unto God." 12 Say: Lo! if I should disobey my Lord, I fear the doom of a tremendous Day. 13 Say: 'I worship Allah and make my religion sincerely His. 14 "Serve ye what ye will besides him." Say: "Truly, those in loss are those who lose their own souls and their People on the Day of Judgment: Ah! that is indeed the (real and) evident Loss! 15 Clouds of fire will they have above them, and [similar] clouds beneath them…" In this way does God imbue His servants with fear. O you servants of Mine! Be, then, conscious of Me 16 And those who avoid the devils lest they should worship them and turn unto Allah in penitence, for them are glad tidings. Wherefore give thou glad tidings unto My bondmen, 17 who listen to what is said and follow what is best in it. These are the ones God has guided; these are the people endowed with understanding. 18 Then, is one who has deserved the decree of punishment [to be guided]? Then, can you save one who is in the Fire? 19 But (as for) those who are careful of (their duty to) their Lord, they shall have high places, above them higher places, built (for them), beneath which flow rivers; (this is) the promise of Allah: Allah will not fail in (His) promise. 20 Did you not see that it is Allah Who sent down water from the sky, and then with it made springs in the earth, and then with it produces crops of various colours, and then it dries up and you see it has become yellow, and He then fragments them into small pieces; indeed in this is a reminder for people of intellect. 21