AND UNTO [the tribe of] 'Ad [We sent] their brother Hud. He said: "O my people! Worship God [alone]: you have no deity other than Him. [As it is,] you are but inventors of falsehood! 50 I ask of you nothing in return for this [Message]. My recompense is with Him who has created me. Why do you not use your reason? 51 And, O my people! Ask forgiveness of your Lord, then turn unto Him repentant; He will cause the sky to rain abundance on you and will add unto you strength to your strength. Turn not away, guilty! 52 They said: 'O Hud! You have not brought to us any clear evidence, and we are not going to forsake our gods merely because you say so. We are not going to believe you. 53 We say nothing, but that one of our gods has smitten thee with some evil.' He said, 'I call God to witness; and witness you, that I am quit of that you associate 54 other than Him, so all of you, scheme against me, then you shall give me no respite. 55 I trust God who is my Lord as well as yours. It is God who controls the destiny of all living creatures. It is my Lord who knows the right path. 56 If you turn away, I have delivered to you that with which I was sent, and my Lord will cause people other than you to be your successors. You cannot harm Him a thing. My Lord is the Guardian over every thing' 57 And when Our decree came to pass, We delivered Hud and those who believed with him with mercy from Us, and We delivered them from a hard chastisement. 58 And that was [the end of the tribe of] 'Ad, [who] had rejected their Sustainer's messages, and rebelled against His apostles, and followed the bidding of every arrogant enemy of the truth. 59 They were pursued by a curse in this world as they will be on the Day of Resurrection. Indeed, the 'Ad denied their Lord. So away with the 'Ad, the people of Hud! 60