And to Ad their brother Hood; he said, 'O my people, serve God! You have no god other than He; you are but forgers. 50 O my people, I ask no recompense of you for it: My reward is with Him who created me. Will you not, therefore, understand? 51 "Hence, O my people, ask your Sustainer to forgive you your sins, and then turn towards Him in repentance - [whereupon] He will shower upon you heavenly blessings abundant, and will add strength to your strength: only do not turn away [from me] as people lost in sin!" 52 They say: O Hud! thou hast not brought us an evidence, and we are not going to abandon our gods for thy saying, nor are we going to be believers in thee. 53 We cannot say aught but that some of our gods have smitten you with evil. He said: Surely I call Allah to witness, and do you bear witness too, that I am clear of what you associate (with Allah). 54 Apart from Him. Contrive against me as much as you like, and give me no respite. 55 Surely I rely on Allah, my Lord and your Lord; there is no living creature but He holds it by its forelock; surely my Lord is on the right path. 56 "If ye turn away,- I (at least) have conveyed the Message with which I was sent to you. My Lord will make another people to succeed you, and you will not harm Him in the least. For my Lord hath care and watch over all things." 57 So, when Our command was issued We rescued Hud by Our grace, and those who believed, with him, and saved them from a dreadful doom. 58 That was Ad; they denied the signs of their Lord, and rebelled against His Messengers, and followed the command of every froward tyrant. 59 So they were accursed in the world, and they will be damned on the Day of Doom. Beware! The 'Ad turned away from their Lord. 60