And surely We have explained matters to people in the Qur'an in diverse ways, using all manner of parables. But man is exceedingly contentious. 54 for, what is there to keep people from attaining to faith now that guidance has come unto them, and from asking their Sustainer to forgive them their sins - unless it be [their wish] that the fate of the [sinful] people of ancient times should befall them [as well,] or that the [ultimate] suffering should befall them in the hereafter? 55 We raise Messengers only to give good news and to warn. But the unbelievers resort to falsehood in order to rebut the truth with it, and scoff at My revelations and My warnings. 56 And who is more unjust than one who is reminded of the verses of his Lord but turns away from them and forgets what his hands have put forth? Indeed, We have placed over their hearts coverings, lest they understand it, and in their ears deafness. And if you invite them to guidance - they will never be guided, then - ever. 57 But your Lord is forgiving, full of benevolence. If He had pleased to punish them for their doings He would have punished them immediately. But a term is fixed for them from which they will find no escape. 58 And those cities - We destroyed them when they wronged, and We made for their destruction an appointed time. 59