We have explained in detail in this Qur'an, for the benefit of mankind, every kind of similitude: but man is, in most things, contentious. 54 And naught prevented men from believing when the guidance came unto them, and seeking their Lord's forgiveness, but that the wont of the ancients should come upon them, or that the chastisement should come upon them face to face. 55 But We send [Our] message-bearers only as heralds of glad tidings and as warners - whereas those who are bent on denying the truth contend [against them] with fallacious arguments, so as to render void the truth thereby, and to make My messages and warnings a target of their mockery. 56 And who doth greater wrong than he who is admonished with the signs of His Lord yet turneth away from them and forgetteth that which his hands have sent forth? Verily We have set up veils over their hearts lest they should understand it, and in their ears a heaviness; and if thou callest them to the guidance, lo! they will not let themselves be guided ever. 57 And your Lord is Forgiving, the Lord of Mercy; were He to punish them for what they earn, He would certainly have hastened the chastisement for them; but for them there is an appointed time from which they shall not find a refuge. 58 as [was the case with all] those communities that We destroyed when they went on and on doing wrong: for We had set a time-limit for their destruction. 59