The people of 'Ad, too, rejected the messengers. 123 When their fellowman Hud said to them, “Do you not fear?” 124 I am a trustworthy messenger for you: 125 fear God, then, and obey me. 126 I ask no recompense of you for it. My reward is due from none but the Lord of all the worlds. 127 Do you build over each high place a sign to amuse yourselves! 128 Erect palaces (thinking) that you will live for ever, 129 And when you lay hands (on men) you lay hands (like) tyrants; 130 So fear Allah, and obey me. 131 Keep your duty toward Him Who hath aided you with (the good things) that ye know, 132 He has bestowed on you cattle, and sons, 133 And gardens and watersprings. 134 Surely I fear for you the chastisement of a grievous day 135 They said, "It is all the same to us whether you advise or are not of the advisors. 136 “This is nothing but the tradition of former people.” 137 and we shall never be punished' 138 And so they gave him the lie: and thereupon We destroyed them. In this [story,] behold, there is a message [unto men,] even though most of them will not believe [in it]. 139 Surely, your Lord is the Almighty, the Most Merciful. 140