Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say, [O Muhammad], "Indeed, I have been commanded to worship Allah, [being] sincere to Him in religion. 11 And I am commanded that I shall be the first of those who submit. 12 Say: "If I disobey my Lord, I fear the punishment of an evil Day." 13 Say: "It is Allah I serve, with my sincere (and exclusive) devotion: 14 “Therefore you can worship what you want besides Him!” Say, “The worst losers are those who will lose themselves and their household on the Day of Resurrection; pay heed! This is the plain loss!” 15 They shall have coverings of Fire, above them and covering (of Fire) beneath them; with this Allah does frighten His slaves: "O My slaves, therefore fear Me!" 16 Those who eschew Evil,- and fall not into its worship,- and turn to Allah (in repentance),- for them is Good News: so announce the Good News to My Servants,- 17 who listen to what is said and follow what is best in it. These are the ones God has guided; these are the people endowed with understanding. 18 What! as for him then against whom the sentence of chastisement is due: What! can you save him who is in the fire? 19 But for those who truly feared their Lord, there will be tall mansions, built up storey upon storey, beneath which there will be rivers flowing. This is God's promise: God never fails in His promise. 20 See you not, that Allah sends down water (rain) from the sky, and causes it to penetrate the earth, (and then makes it to spring up) as water-springs and afterward thereby produces crops of different colours, and afterward they wither and you see them turn yellow, then He makes them dry and broken pieces. Verily, in this, is a Reminder for men of understanding. 21