Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say (O Muhammad SAW): "Verily, I am commanded to worship Allah (Alone) by obeying Him and doing religious deeds sincerely for Allah's sake only and not to show off, and not to set up rivals with Him in worship; 11 “And I am commanded that I be the first to submit.” 12 Say (O Muhammad SAW): "Verily, if I disobey my Lord, I am afraid of the torment of a great Day." 13 Say: Allah (it is Whom) I serve, being sincere to Him in my obedience: 14 So worship whatsoever ye will, besides him. Say thou: verily the losers are those who shall have lost themselves and their household on the Day of Judgment. Lo! that will be a loss manifest. 15 Clouds of fire will they have above them, and [similar] clouds beneath them…" In this way does God imbue His servants with fear. O you servants of Mine! Be, then, conscious of Me 16 Those who shun the worship of idols and turn in repentance to Allah for them glad tidings. Therefore give good tidings to My worshipers, 17 who listen to the Words and follow what is finest of it. These are they whom Allah has guided. They are those of understanding. 18 What! as for him then against whom the sentence of chastisement is due: What! can you save him who is in the fire? 19 But those who keep their duty to their Lord, for them are lofty halls with lofty halls above them, built (for them), beneath which rivers flow. (It is) a promise of Allah. Allah faileth not His promise. 20 Did you not see that it is Allah Who sent down water from the sky, and then with it made springs in the earth, and then with it produces crops of various colours, and then it dries up and you see it has become yellow, and He then fragments them into small pieces; indeed in this is a reminder for people of intellect. 21