And to Ad their brother Hood; he said, 'O my people, serve God! You have no god other than He; you are but forgers. 50 I ask of you nothing in return for this [Message]. My recompense is with Him who has created me. Why do you not use your reason? 51 "And O my people! Ask forgiveness of your Lord and then repent to Him, He will send you (from the sky) abundant rain, and add strength to your strength, so do not turn away as Mujrimun (criminals, disbelievers in the Oneness of Allah)." 52 They said: O Hud! Thou hast brought us no clear proof and we are not going to forsake our gods on thy (mere) saying, and we are not believers in thee. 53 We cannot say aught but that some of our gods have smitten you with evil. He said: Surely I call Allah to witness, and do you bear witness too, that I am clear of what you associate (with Allah). 54 So scheme against me, all of you together, and then grant me no respite. 55 Behold, I have placed my trust in God, [who is] my Sustainer as well as your Sustainer: for there is no living creature which He does not hold by its forelock. Verily, straight is my Sustainer's way! 56 If then ye turn away, I have surely preached unto you that wherewith I was sent unto you. And my Lord will set up in succession a people other than you, and ye shall not harm Him at all, verily my Lord is over everything a Guardian. 57 And so, when Our judgment came to pass, by Our grace We saved Hud and those who shared his faith; and We saved them [too] from suffering severe [in the life to come]. 58 And that was [the end of the tribe of] 'Ad, [who] had rejected their Sustainer's messages, and rebelled against His apostles, and followed the bidding of every arrogant enemy of the truth. 59 And a curse was made to follow them in the world and on the Day of Resurrection. Lo! A'ad disbelieved in their Lord. A far removal for A'ad, the folk of Hud! 60