Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say, [O Muhammad], "Indeed, I have been commanded to worship Allah, [being] sincere to Him in religion. 11 and I am bidden to be the first of those who surrender to Him.” 12 Say, "I fear, if I disobey my Lord, the punishment of a Terrible Day." 13 Say: Allah (it is Whom) I serve, being sincere to Him in my obedience: 14 so serve what you will apart from Him.' Say: 'Surely the losers are they who lose themselves and their families on the Day of Resurrection; is not that the manifest loss? 15 Above them they shall have overshadowings. of the Fire, and underneath them overshadowings; that it is wherewith God frightens His servants: "O My servants, so fear you Me!"' 16 seeing that for those who shun the powers of evil lest they [be tempted to] worship them, and turn unto God instead, there is the glad tiding [of happiness in the life to come]. Give, then, this glad tiding to [those of] My servants 17 Who listen to speech and follow the best of it. Those are the ones Allah has guided, and those are people of understanding. 18 Is he on whom the word of doom is fulfilled (to be helped), and canst thou (O Muhammad) rescue him who is in the Fire? 19 But those who fear Allah and keep their duty to their Lord (Allah), for them are built lofty rooms; one above another under which rivers flow (i.e. Paradise). (This is) the Promise of Allah: and Allah does not fail in (His) Promise. 20 Have you not seen that God has sent down water from the sky and made it flow as springs out of the earth? He makes crops of different colors grow with this water and flourish, which then turn yellow and wither away. In this there is a reminder for the people of understanding. 21