The man who believed said further: "O my people! Follow me: I will lead you to the Path of Right. 38 My people, the life of this world is ephemeral, whereas the Hereafter, that is the permanent abode. 39 Those who do an evil deed shall only be rewarded with its like, but those who believe and do good works, either men and women, shall enter the Gardens of Paradise and are provided for without reckoning. 40 ۞ And O my people, how is it that I invite you to salvation while you invite me to the Fire? 41 You call me to disbelieve in God, and to associate with Him that whereof I have no knowledge, while I call you to the All-mighty, the All-forgiving. 42 The idols to which you invite me certainly have no claim to be deities in this world or in the life to come. Our return is to God and the transgressors will be the dwellers of hell fire. 43 And you will remember what I [now] say to you, and I entrust my affair to Allah. Indeed, Allah is Seeing of [His] servants." 44 God protected him against their evil plans and the people of the Pharaoh were struck by the most horrible torment. 45 The Fire! They are exposed thereto morning and evening. And on the Day whereon the Hour will uprise, it will be said: cause the family of Fir'awn to enter the most grievous torment. 46 And when they argue one with the other in the Fire, and the weak say unto those who waxed proud, 'Why, we were your followers; will you avail us now against any part of the Fire?' 47 Those who were proud say: Lo! we are all (together) herein. Lo! Allah hath judged between (His) slaves. 48 And those in the Fire say unto the guards of hell: Entreat your Lord that He relieve us of a day of the torment. 49 [But the keepers of hell] will ask, "Is it not [true] that your apostles came unto you with all evidence of the truth?" Those [in the fire] will reply, "Yea, indeed." [And the keepers of hell] will say: "Pray, then!" - for the prayer of those who deny the truth cannot lead to aught but delusion. 50