O ye who believe! When the call is proclaimed to prayer on Friday (the Day of Assembly), hasten earnestly to the Remembrance of Allah, and leave off business (and traffic): That is best for you if ye but knew! 9 Then, when the prayer has ended, disperse in the land and seek the favor of Allah, and, remember Allah often, so that you prosper. 10 Yet [it does happen that] when people become aware of [an occasion for] worldly gain or a passing delight, they rush headlong towards it, and leave thee standing [and preaching]. Say: "That which is with God is far better than all passing delight and all gain! And God is the best of providers!" 11