[AND the tribe of] Ad gave the lie to [one of God's] message-bearers 123 When their fellowman Hud said to them, “Do you not fear?” 124 Indeed, I am to you a trustworthy messenger. 125 So fear God and listen to me. 126 “And I do not ask from you any fee for it; my reward is only upon the Lord Of The Creation.” 127 Do you build over each high place a sign to amuse yourselves! 128 “And prefer strong palaces, that perhaps you may live for ever?” 129 "And when ye exert your strong hand, do ye do it like men of absolute power? 130 Rather keep your duty to Allah, and obey me. 131 Have fear of Him Who has provided you with all the (good) things you know; 132 Provided you with grazing livestock and children 133 And gardens and springs. 134 "Truly I fear for you the Penalty of a Great Day." 135 They replied, "It makes no difference to us whether you preach or do not preach, 136 This is naught but a custom of the ancients; 137 And we shall not be doomed. 138 And they denied him, so We destroyed them. Indeed in that is a sign, but most of them were not to be believers. 139 Yet surely your Lord is mighty and merciful. 140