O you who have believed, when [the adhan] is called for the prayer on the day of Jumu'ah [Friday], then proceed to the remembrance of Allah and leave trade. That is better for you, if you only knew. 9 And when the prayer has been concluded, disperse within the land and seek from the bounty of Allah, and remember Allah often that you may succeed. 10 And when they see some trade or sport, they move towards it and leave you standing delivering the sermon; proclaim, “That which is with Allah, is better than sport and trade; and the sustenance of Allah is the best.” 11