We sent to the people of 'Ad their brother Hud, who said: "O my people, worship God; you have no other god but He. (As for the idols,) you are only inventing lies. 50 "O my people I ask of you no reward for it (the Message). My reward is only from Him, Who created me. Will you not then understand? 51 And, O my people, ask forgiveness of your Lord, then repent to Him, and He will loose heaven in torrents upon you, and He will increase you in strength unto your strength; and turn not your backs as sinners.' 52 They replied, "Hud, you have not brought us any clear evidence and we shall not forsake our deities merely at your behest, nor will we believe in you. 53 "We say nothing but that (perhaps) some of our gods may have seized thee with imbecility." He said: "I call Allah to witness, and do ye bear witness, that I am free from the sin of ascribing, to Him, 54 Other than Him. So plot against me all together; then do not give me respite. 55 Indeed, I have relied upon Allah, my Lord and your Lord. There is no creature but that He holds its forelock. Indeed, my Lord is on a path [that is] straight." 56 If you turn away, then (remember) I have delivered to you the message I was sent with. My Lord will put other people in your place, and you will not be able to prevail against Him. Indeed my Lord keeps a watch over all things." 57 And when Our command came, We saved Hud and those who believed with him, by mercy from Us; and We saved them from a harsh punishment. 58 And that was [the end of the tribe of] 'Ad, [who] had rejected their Sustainer's messages, and rebelled against His apostles, and followed the bidding of every arrogant enemy of the truth. 59 They were condemned in this life and will be condemned in the life hereafter. The tribe of Ad had certainly rejected their Lord. God kept the tribe of Ad, the people of Hud, away from His mercy. 60