Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say [O Muhammad]: "Behold, I am bidden to worship God, sincere in my faith in Him alone; 11 And I am commanded to be the first of those who are muslims (surrender unto Him). 12 Say: "If I disobey my Lord, I fear the punishment of an evil Day." 13 Say, "I worship God alone and devote myself to His religion. 14 So worship what you like besides Him. Say (O Muhammad SAW): "The losers are those who will lose themselves and their families on the Day of Resurrection. Verily, that will be a manifest loss!" 15 Above them will be a covering of fire, below them a cloud (of flames). With this does God warn His creatures: "O My creatures, fear Me." 16 Those who eschew the serving of idols and turn penitent to God, for them is good tidings! So give thou good tidings to My servants 17 Those who listen to the Word and then follow the best it contains, are the ones who have been guided by God, and are men of wisdom. 18 How can you rescue the one who is destined to suffer the torment? 19 But for those who fear displeasing their Lord there are lofty mansions built above mansions, with rivers rippling past below them: A promise of God; (and) God does not go back on His promise. 20 Did you not see that it is Allah Who sent down water from the sky, and then with it made springs in the earth, and then with it produces crops of various colours, and then it dries up and you see it has become yellow, and He then fragments them into small pieces; indeed in this is a reminder for people of intellect. 21