The believing man said, "My people, follow me and I shall show you the right guidance. 38 O people, the life of this world is ephemeral; but enduring is the abode of the Hereafter. 39 Those who do an evil deed shall only be rewarded with its like, but those who believe and do good works, either men and women, shall enter the Gardens of Paradise and are provided for without reckoning. 40 ۞ My people! How is it that I call you to salvation, while you call me to the Fire? 41 "You invite me to disbelieve in Allah (and in His Oneness), and to join partners in worship with Him; of which I have no knowledge, and I invite you to the All-Mighty, the Oft-Forgiving! 42 "There is no doubt that what you summon me to is something that has no claim to being invoked either in this world or in the life to come - as [there is no doubt] that unto God is our return, and that they who have wasted their own selves shall find themselves in the fire: 43 "And you will remember what I am telling you, and my affair I leave it to Allah. Verily, Allah is the All-Seer of (His) slaves." 44 God protected him against their evil plans and the people of the Pharaoh were struck by the most horrible torment. 45 The Fire! They are exposed thereto morning and evening. And on the Day whereon the Hour will uprise, it will be said: cause the family of Fir'awn to enter the most grievous torment. 46 And [mention] when they will argue within the Fire, and the weak will say to those who had been arrogant, "Indeed, we were [only] your followers, so will you relieve us of a share of the Fire?" 47 Those who were proud shall say: Surely we are all in it: surely Allah has judged between the servants. 48 Those in the Fire will say to the warders of Hell: "Ask your Lord to reduce the punishment by a day for us." 49 but they will say, "Did not your messengers come to you with clear signs?" They will say, "Yes." The keepers will say, "Then pray [for help] yourselves." But the prayer of those who deny the truth is of no avail. 50