O you who have believed, when [the adhan] is called for the prayer on the day of Jumu'ah [Friday], then proceed to the remembrance of Allah and leave trade. That is better for you, if you only knew. 9 When the prayer ends, disperse through the land and seek the favor of God. Remember Him often so that perhaps you will have everlasting happiness. 10 Yet no sooner than they saw some trading or amusement, they flocked to it and left you standing by yourself. Tell them: “That which is with Allah is far better than amusement and trading. Allah is the Best Provider of sustenance.” 11