Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say (O Muhammad SAW): "Verily, I am commanded to worship Allah (Alone) by obeying Him and doing religious deeds sincerely for Allah's sake only and not to show off, and not to set up rivals with Him in worship; 11 And I am commanded this, in order I may be the first of those who submit. 12 Say, "I fear, if I disobey my Lord, the punishment of a Terrible Day." 13 Say: 'God I serve, making my religion His sincerely; 14 “Therefore you can worship what you want besides Him!” Say, “The worst losers are those who will lose themselves and their household on the Day of Resurrection; pay heed! This is the plain loss!” 15 Clouds of fire will they have above them, and [similar] clouds beneath them…" In this way does God imbue His servants with fear. O you servants of Mine! Be, then, conscious of Me 16 And those who stayed away from the worship of idols, and inclined towards Allah – for them are glad tidings; therefore give glad tidings to My bondmen. – 17 Those who listen to the Word, and follow the best (meaning) in it: those are the ones whom Allah has guided, and those are the ones endued with understanding. 18 Is, then, one against whom the decree of Punishment is justly due (equal to one who eschews Evil)? Wouldst thou, then, deliver one (who is) in the Fire? 19 As against this they who of their Sustainer are conscious shall [in the life to come] have mansions raised upon mansions high, beneath which running waters flow: [this is] God's promise - [and] never does God fail to fulfill His promise. 20 Do you not see that Allah sends down water from the cloud, then makes it go along in the earth in springs, then brings forth therewith herbage of various colors, then it withers so that you see it becoming yellow, then He makes it a thing crushed and broken into pieces? Most surely there is a reminder in this for the men of understanding. 21