O ye who believe! When the call is proclaimed to prayer on Friday (the Day of Assembly), hasten earnestly to the Remembrance of Allah, and leave off business (and traffic): That is best for you if ye but knew! 9 And when the prayer is ended, disperse freely on earth and seek to obtain [something] of God's bounty; but remember God often, so that you might attain to a happy state! 10 And when they see some trade or sport, they move towards it and leave you standing delivering the sermon; proclaim, “That which is with Allah, is better than sport and trade; and the sustenance of Allah is the best.” 11